Background
New Zealand Golf Magazine is over 25 years old and is New Zealand’s Number 1 Golf, Leisure and Lifestyle Monthly for both Club and Social Golfers. The magazine is packed with World and Domestic stories written by Award winning Sports Journalists such as John Huggan, Bruce Young, Ian Hepenstall, Phil Aicken and many others. All write each month.
Distribution
Direct to thousands of Subscribers with up to 10,000 copies subscribed to and on sale every month via 1,000 retail outlets including Bookshops, Supermarkets and Petrol Stations.
Positioning
The Premier Golf, Leisure and Lifestyle Magazine for all “NZ golfers”.
99% of readers are regular golf players and the magazine content is focused not just on low handicappers but the vast majority who play at a 21+ handicap and “social” i.e. non club member golfers.
Content includes:
- NZ Golf
- World Golf
- PGA Tuition
- Tips
- Golf Psychology
- Humour
- Fashion
- Food
- Wine
- Destinations
- And more
Readership Profile
- 91% Male Readers
- 61% 40 – 59 years
- 58% earn $70,000 – $90,000 per annum personal income
- Official PGA , New Zealand Golf Inc. and SPARC statistics show that there are over 520,000 New Zealanders that play golf.
- 62% play every week
- 28% play fortnightly
- 10% play monthly
- This Magazine is read by both Club and Non Club (Social) Golfers.
2012 Purchasing Intentions
- 58% say holiday and travel
- 76% travel to play golf more than twice a year
- 38% purchase leisure and entertainment equipment
Advertising Rates
Display Advertising rates range from $950.00 to $6,500 plus GST. For the complete 2012 Media Kit please click here MediaKit2012GW-1GW
Numerous promotions are available
- Joint Promotion
- Retail exclusive promotions
- Shared media exposure
- Non Golf outlet promotions
- Subscriber offers
- New product releases
- Chance to win for readers
- Market share measurement
Most of these concepts are bonus or added value for advertisers in New Zealand Golf Magazine.
